Why we do eye tracking test
Usability testing called "Eye tracking" is not only a very expensive, but also a time-consuming process. As a consequence of these features of classical eye tracking, its results can be
insufficient. That's why we created EyeTracking.ws - to keep your
money, time and tranquility. We wanted to bridge the gap between no user testing and expensive eye tracking. As eye tracking testing is not a cheap procedure, we managed to reduce the cost of research with the help of so-called "stream" researches on www.eyetracking.ws
EyeTracking.ws lets you "look over the shoulder" of people in your target audience
while they are using your website. And we make it fast, easy, and inexpensive, so you're more
likely to get the best results at the lowest cost.
So whom EyeTracking.ws is useful for? It is useful for anyone who is responsible for
improving and increasing the conversion rate of websites or web apps.
How customers use EyeTracking Analyzer
- UX usability professionals use us to test usability of sites.
- Web marketers use us to test their competitors' sites and to find out what exactly their competitors do better.
- Product managers use us to watch their target market start at Google and naturally search the web for their product.
- Agencies use us as a pitching tool to show videos of users struggling with a prospective client's site (followed by how they'd improve it).
- Conversion rate optimizers use us to find and fix their site's biggest problems, and then run A/B tests to measure the improvement.
- Game developers use us to ensure their games are fun.
- Designers use us to watch real people using their normal computer – so they can see things like IM interruptions and small browser windows.
- Developers Agile development teams use us because of the rapid turnaround.
- Entrepreneur: Lean startups use us in their Build-Measure-Learn feedback loop.
- Search engine experts use our new PPC and landing page optimizer to increase their advertising ROI.
- Mobile apps developers use our new mobile app testing so they stop getting one star reviews.
Knowing what people see and - more important - what they miss out is the key to an effective marketing campaign which turns people to buyers. Stop guessing and use the unique features of eye tracking to get insight into peoples attention. Imagine looking through your customers eyes to evaluate the impact of your marketing means, find hidden deficiencies and compare it to the campaign of your competitors. Eye Tracking Studio includes powerful visualizations which make communicating the results an easy task.
Eye Tracking Analyzer is the all-in-one software package for eye tracking studies. Designed to work with Mirametrix Eye Tracker, it makes eye tracking studies incredibly easy.
Get the most out of eye tracking with intuitive test procedures and flexible analysis tools.
- Gain insight into human cognition, consumer behaviour and oculomotor processes.
- Create powerful visualizations and perform quantitative analysis.
- Getting the most out of eye tracking has never been easier.
From fundamental scientific research to commercial studies the Eye Tracking Analyzer analysis suite offers an unprecedented tool for the whole lifecycle of an eye tracking study. With its new workflow it is easy to manage all kinds of studies in an intuitive and flexible way.
Get the most out of eye tracking with intuitive test procedures and flexible analysis tools. Create illustrative visualizations and statistics.
The things you will probably like most about Eye Tracking Analyzer are:
- getting standardized eye tracking metrics is easy
- integration of multiple data streams like gaze data, mouse movement, clicks and key strokes
- web centered workflow including detection and handling of dynamic web page elements
The founder — and why I created EyeTracking.ws
 Andrei Maltsev, CEO
I am Andrei Maltsev, CEO. I have been creating and managing websites for different companies since 1999. From this experience I know that you often have to decide what kind of
design or commercial clip is better and where to place this or that graphical element and so on.
EyeTracking.ws allows you to leave aback the one expert's subjective evaluation of
design and to take advantage of evaluation of design using a sample of consumers. As a result of
this type testing you can definitely realize what elements of your website a consumer sees at first
and what is not seen at all.
Sincerely yours,
Andrei Maltsev
Email - andrei {at} maltsev.me
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